I have a new like. It is not a love yet but I am beginning to like it very much. I like Twitter.
You see I only joined Twitter a few months ago. I joined the same time that I started this blog. It seemed like the right thing to do at the time in order to build a following. I am learning along the way. Initially, I only had about a dozen individuals and organizations that I follow on Twitter. And although I had chosen to follow them, I wasn’t really paying attention to their Twitter feeds. Many of those I chose were selected because “I like them.” Last week, I joined the Twitter following of a role model of mine and I was skimming her page when I discovered a mystery. (Let’s see if you can figure out who I am talking about?) She is one of my most beloved women in leadership. Her Twitter profile description simply says “Just a girl…with a sword.” She has over 229K followers on her personal Twitter account and goes beyond with additional followers on her ministry account. Yet, she only has 60 people that she follows. As I browsed the people and organizations in her list, it was a very telling experience. I would assume (though I may be wrong) that she only chose to follow people closest to her for those people in the Covenant 60 listing are family members, like-minded leaders in ministry and her favorite influencers/artists. I wanted to Tweet her right away and ask “Why only 60?”
Girl with a sword’s Twitter page reminded me of a teleseminar I attended a little while back with The Christian Mompreneur Network. Theresa Ceniccola advised the participants of that seminar to narrow your focus. She said, “if you are listening to too many influencers, delete or unsubscribe.” That was a key point in her message that day on Promises, Prayers and Practical Steps: How to Build a Business While Raising a Family. What really struck me is that she offered each listener to “drop her” as an influencer if you didn’t feel that she was resonating with you and who God was using to help. That was a humble and significant action step I thought Theresa shared that day. And while I didn’t stick with her advice of only three influencers, I did delete some people and subscriptions out of my inbox that week because I realized that there is truth to “having too many people in our ears.” Theresa’s advice was so meaningful to me because it helped me realize the intent of following isn’t just about “liking” or “connecting” as it appears in social media. Social media has made following more about how many tags or rather tag-a-longs we can collect. We need to reorient the act of following back to its definition and that is to pursue after, come after what or someone who proceeds you; accept the guidance, command, or leadership of. Following also means to be guided by and move along the path of something or someone gone ahead of you. The word “pursuit” really speaks to me because I truly believe that you should pursue what you love. With that in mind, I have adjusted my followership to people, organizations or causes that I love.
I have chosen to apply the Covenant 60 rule to my Twitter page. I am currently about half-way there. I invite you to visit my Twitter page today. As you browse through this small list of people and organizations I follow, you would learn about the music I love, that I am a student of leadership, I am up to date on local news, I advocate and root for family, education and female role models in ministry and I have friends.
As you read this blog post, please know that I am NOT judging your management style or use of Twitter. Rather, I want you to take to heart the art of your pursuit. The celebrity world is changing our mindset about followership. Followership is defined as the reciprocal social process of leadership. But we need to rid ourselves of the idea that you have to work to grow the number of people in that circle of reciprocity. It is a covenant ring and you should use wise judgement in who you choose to invite inside the circle.
Are there any tips you have to choosing who to follow? Share it with us in the comments.